10 Steps to Write Product Descriptions for Aesthetic products

If you are a B2B seller of medical aesthetic supplies, you need to write product descriptions in a way that not only entices your customer but keeps them coming back for more.

Product Catalogues 

Product catalogues are an important aspect of any online seller’s e-commerce website. They provide potential customers with key information about the products and services offered and can help to create a strong relationship between customer and company.

There are several important aspects to consider when creating a product catalogue, including creative design, customer focus and audience reach. If you are an E-commerce B2B seller, your website is your catalogue! 

And just like any other physical catalogue, your customer’s buying journey must be well thought out. It is also important to consider how the customer will browse through the content. In this case, it is a product list. Being a B2B seller, they might already know about products. However, don’t lose the opportunity of providing a good experience. 

For example, a product catalogue for an online seller of aesthetic medical supplies would need to be designed differently than one for a brick-and-mortar store. The former would need to be focused on conversion and include high-quality images and clear product descriptions, while the latter could be more creative in nature and provide additional information, such as trivia or customer testimonials. With so many factors to consider, it is important to take the time to plan and create a well-rounded product catalogue that meets the needs of both the customer and the company.

Product Catalogue Images

Product catalogue designs and images are important for online sellers because it is one of the most common ways that potential customers will learn about and purchase their products. An effective product catalogue can help to increase sales, build customer loyalty, and generate repeat business. Good design is especially important for e-commerce businesses, as it can be a key differentiator in a competitive marketplace. Product catalogues should be designed with the target audience in mind and should be visually appealing and easy to navigate. 

The use of high-quality images is also essential, as they can help to give potential customers a better sense of the products on offer. When done well, it can be a powerful tool for driving sales and growth for any business.

Key tips for getting good images: 

• Ensure the images are clear, make sure the brand logo is visible, the colours are consistent, and the specifications on the product are legitimate to read. 
• You can invest in product photography for your main line of products
• Update the images if there is a change in packaging 
• Some manufacturers permit the usage of images from the websites
• Stay consistent; better to have defined guidelines for your website’s product photography
• Update the images if there is a change in packaging 
• Some manufacturers permit the usage of images from the websites
• Stay consistent; better to have defined guidelines for your website’s product photography

Product Descriptions 

Product descriptions are important in a product catalogue, especially for online sellers, and this is true for website sellers as well. Good product descriptions can help to improve e-commerce sales as they provide customers with the information they need, to make an informed purchase decision. 

However, writing effective product descriptions is not always easy. To be effective, a product description should be well-written, accurate and persuasive. It should also be keyword rich to attract the attention of search engines. When it comes to writing product descriptions for aesthetic medical supplies and cosmetic products, it is important to focus on the benefits of the products rather than the features. This is because potential customers are usually more interested in how a product can improve its appearance than in the technical details. 

For Aesthetic Products, ensure you have the following : 

• The brand name, product weight, manufacture details, expiry 
• It is always tricky to mention the uses and alternative uses as these are subject to discretion, but it is useful to mention them, especially in the case of new products
• It also forms an engagement opportunity wherein you can add a call to action for an inquiry 
• Do mention returns and refunds, storage and other industry-specific details if possible
• However, don’t overindulge in the medical or technical aspects of the product unless as described by the manufacturer

Online aesthetic product descriptions have just as much importance as the products themselves. Being a retailer, it is important to leverage social proof to entice your ideal buyer.

---